INTERCULTURAL KNOWLEDGE TRANSFER: PROCESSES ANALYSIS OF A MULTINATIONAL COMPANY

Resumo

This study analyzes the process of organizational knowledge transfer between subsidiaries of the same multinational company, operating in different countries. The research method used was a single case study; the company studied being an American multinational installed in Brazil for more then 30 years. In-depth interviews were conducted with managers from different areas with frequent contact with units abroad. As a result, it was found that the multinational corporation studied, despite having a good performance, has some aspects to improve when it comes to knowledge management, although it has a robust structure to support this process. Some hindering factors in the intercultural transfer of organizational knowledge are identified, including the difficulty due to the large amount of information to be managed, an “arrogance” by developed countries, and the lack of knowledge of who are the people in possession of knowledge that you are seeking.