STRATEGY AND PERFORMANCE: A STUDY ON THE INTERNATIONALIZATION OF THE MAJOR BRAZILIAN CASHEW-NUT EXPORTING COMPANIES

Resumo

International commerce has become, increasingly, an important mechanism of cultural and economic affirmation for countries and companies that wish to enter competitively in world markets. This entrance requires from the organization a change in global attitude towards the transnational way of management, which is necessary to promote mechanisms that facilitate the anticipation and adaptation of this change, which brings the need for performance measurement systems. In this perspective, this research surveys the existing relationship between the international entry/operation mode and the degree of internationalization of the Brazilian cashew-nut exporting companies since the moment of their entrance into internationalization, in 2007 and in a future state (2011). The theoretical referential was based on Sharma and Erramilli (2004), and Sullivan (1994). The methodology consisted on a quantitative study of descriptive nature. Primary data were collected in the year of 2007, in nine Brazilian cashew-nut exporting companies. It was concluded that there is no direct relationship between the international entry/operation mode and the degree of internationalization in the Brazilian cashew-nut exporting companies.