STAKEHOLDERS' MANAGEMENT CAPACITY IN BRAZILIAN NONPROFIT ORGANIZATIONS
Resumo
Understanding interactions between stakeholders and Non-Profit Organizations (NPOs) are key for developing strategies that enable NPO’s survival and growth. Quantifying, qualifying and describing these issues through a cross-sectional mixed approach allows objective identification of elements constitutive to stakeholders, and their relative dependence on NPOs. Twenty-six NPOs located in Brazil were chosen. Quantitative data were subjected to the Kruskal-Wallis test, and treatment means separated by the Dunn test (P ≤ 0.05). Using MAXQDA software, qualitative information was analyzed using a content analysis technique. Three stakeholders were deemed weakly dependent on NPOs, and another seven highly dependent and critical to an understanding of stakeholder-NPO interactions. In conclusion, the maintenance of NPO services was highly dependent upon stakeholders.
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